Project: Finish Line

“We are building a culture where action is rewarded for action’s sake,
not completion. I can’t think of faster way to personal,
professional, or social mediocrity.”

It all started with a simple post, a reflection on the powerful experience that comes with achieving something. It has grown, over time, to be a consistent theme that really speaks to some part of every person I talk to.

The article, like this blog, focuses on the athletic perspective, but the lessons are both broad and far-reaching: your journey matters little without celebrating your progress.

Registering, training for, and completing an event is one of the few places in our adult lives where we can regularly close the loop…it’s no wonder endurance sports are addictive.

We Need More Finish Lines

Whether it’s a race in the real world or a personal milestone, marking the end of part (or all) of your journey is a powerful moment. Not just personally, but for everyone one else who has supported you along your journey.

There is a certain sense of accomplishment and personal power that radiates from the finish line of a major event such as an Ironman or marathon — if you’ve ever stood in the crowd at a finish line on race day, you know of the power energy of which I speak.

There’s only one thing more important than reaching your own finish line:

Reaching your finish line publicly, for the world to see.

That’s right…by leading from the front you inspire everyone around you to challenge their own status quo. If you are losing weight, telling others will help them make personal change. If you are volunteering, sharing that with others will help them to visualize their own community service.

This isn’t necessarily a conscious effect — you don’t have to demand change from others (that’s largely ineffective). Research has shown that simply by doing you can unconsciously influence the behavior of those around you.

And it gets better — thanks to the power of the Interwebs, this isn’t limited to your geographic area either.  Through Facebook and Twitter and other social media channels, your accomplishments can inspire virtually anyone, anytime, anywhere.

Help Us Make The Ultimate Finish Poster!

You can help us multiply the power of this energy across our community by sharing your Finish Line photo(s).

Our mission for 2011 is to collect as many finish line pictures as possible. We’ll publish them to our blog and to Facebook and Twitter to help spread the love — and your mission.

They can be professional shots or personal pictures; they can be serious or downright funny…your choice…and they can be from any time (not just the 2011 season!).

Step 1: Complete the 4-Question Entry Form (Time: 2 minutes)

Step 2: Email your Finish Line picture to our online storage space (Time: 30 seconds)

Step 3: Reflect on the positive karma you have spread, knowing that you have helped someone, somewhere, with your story! (Time: As long as you want!)


If you are looking to reach me, the best way to do so is by You can also send me a message via Twitter (@pmccrann). While I read everything, I don’t reply to it all.