Endurance Lifestyle Design — Excerpt 5
Wednesday, January 27th, 2010The basic concept of Endurance Lifestyle Design isn’t entirely new…but how we approach it today most certainly is. The intentional integration of sport and lifestyle represents a fundamental shift in both how we live but in also how the sports we play are perceived by the public at large. For a growing percentage of people, being an endurance athlete is now a badge of honor, not something to hide from the boss.



